A call to service

NRCA's members carry out President Bush's call to service

"After America was attacked, it was as if our entire country looked into a mirror and saw our better selves. We were reminded that we are citizens with obligations to each other, our country and history. We began to think less of the goods we can accumulate and more about the good we can do," said President George W. Bush in his State of the Union Address on Jan. 29, four months after the Sept. 11, 2001, terrorist attacks.

Bush also thanked Americans for their charitable acts during the devastating crisis and urged everyone to continue their efforts to help those in need. He continued: "My call tonight is for every American to commit at least two years—4,000 hours over the rest of your lifetime—to the service of your neighbors and nation. Many are already serving, and I thank you."

For many NRCA members and affiliate organizations, the spirit of giving back to their communities already existed. They have donated time, money and labor to help people in need. Fulfilling Bush's call to service will continue to be an important part of their organizations' success. Following are some examples of ways industry leaders are making a difference in their communities.

One town at a time