During the week of June 5, we celebrated National Roofing Week with the goal of calling more attention to the important role our industry plays and the good work done by our members.
This was the third year we've done it, and, well, it keeps getting better.
Once again, we hosted a children's art contest, with the winners being chosen through online voting. Some 3,200 votes were cast (a few, like good Chicagoans, more than once), so we know we reached a large audience with the effort.
Our consumer website, www.everybodyneedsaroof.com, is now regularly visited by nearly 20,000 users per month, most of whom are looking for roofing contractors in their areas. All our National Roofing Week efforts were designed, among other things, to drive traffic to that website.