Blending in

Upstate Roofing & Painting installs a roof system on The North Face®'s new store

On a wooded lot in the 36-square-mile township of Victor, N.Y., sits a newly built The North Face store. The North Face, which specializes in performance apparel, equipment and footwear, first opened in the late 1960s in San Francisco's North Beach neighborhood. The company is committed not only to encouraging people to experience the outdoors but also promoting environmental responsibility.

The new The North Face store is one of several retail stores and offices in Victor's High Point Office Park. Dave Pastore, chief executive officer and president of the project's roofing contractor, Upstate Roofing & Painting Inc., Rochester, N.Y., says the project was unique in that it needed to meet the building owner's requirements that it be a LEEDĀ®-certified building while also meeting the city's requirements that it blend with its natural surroundings and look as though it had been a part of the landscape for many years.

Working with the project's general contractor, Genesee Construction Services Inc., Dansville, N.Y., Upstate Roofing & Painting recommended and installed roofing material that would meet LEED requirements.

According to Pastore, Upstate Roofing & Painting initially was asked to provide a submission for a traditional cedar shake roof system; however, after some investigation, it was discovered traditional cedar shakes did not meet LEED certification requirements so the company provided alternative solutions. Upstate Roofing & Painting recommended DaVinci RoofScapes' EcoBlendĀ® Multi-Width Shake tiles in a custom blend of weathered gray colors because they met LEED certification requirements.