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IKO® launches new loyalty program

IKO, Kankakee, Ill., has launched ROOFPRO,™ a new loyalty program designed to help roofing contractors grow their businesses and enhance profits.

The program connects contractors with potential customers so the contractors can assist the customers during the research and buying processes for roofing products. The ROOFPRO GO! app delivers leads from multiple sources to contractors’ smartphones, and real-time alerts throughout the process enable responsive communication between contractors and customers. Contractors interested in becoming an IKO ROOFPRO member can learn more and apply at www.ikoroofpro.com.