Locking in leads

Generating leads isn't as simple as it used to be—find ways to improve your efforts

When it comes to lead generation, there is not one simple method that will work best. Effective lead generation results from a combination of activities you and your team do every day to cultivate relationships and build brand awareness.

It is important to realize lead generation is two-pronged: There is a need to attract customers, but you also must sustain them. Whether your clients are homeowners or building owners, they need to be nurtured so your company comes to mind when they have roofing needs or the opportunity to refer your company.

Customer relationship management

Before starting a lead-generation campaign, you will need strong customer relationship management (CRM) software. In the roofing industry, there are many CRM software offerings that help manage customers and often are connected to project management and/or accounting software.