Metrics matter

Online metrics can make a difference in lead generation

For years, I've listened to consultants, speakers and experts talk to roofing professionals about their companies' online strategies and all the steps they must take to be successful.

But I rarely hear these same people talk about how these efforts actually generate what your business needs to grow the most: leads.

In fact, most "experts" don't talk intelligently about how their online strategies lead to the sequence that drives your business: Leads = Appointments = Demonstrations = Sales.

Most of these so-called experts are carefully vague about how their approaches will lead to this sequence, generalizing the online experience as "lead generation."

Log in or register for FREE access to this article and other Professional Roofing online content.

Not a user?

Register now for free access
  • Full access to every article
  • Online Web exclusive information
  • Photo gallery
  • Breaking news
  • Online classified ads

Already a user?

User name:



Forgot Your Password?