Roofing options for homeowners

Consumers face a variety of choices when it comes to roofing their homes

For some time, homeowners were limited in their choice of roof coverings to standard asphalt shingles unless they were able to afford high-end products, such as slate or tile. But changes in technology have spurred manufacturers to introduce shingles in all types of colors and styles, as well as alternative materials, such as metal and synthetic rubber tiles.

Professional Roofing asked several manufacturing executives to discuss the benefits of current roof covering options available to homeowners. Those who provided information include Kim Huntington, technical services coordinator, and Tina Montone, marketing manager, for Atas International Inc., Allentown, Pa.; Jane Bradley, marketing coordinator for Dura-Loc Roofing Systems, Courtland, Ontario, Canada; Kerston Russell, division president of EcoStar, Mundelein, Ill.; Mike McClintock, director of marketing for Elk Premium Building Products, Dallas; and Brian Chambers, product manager for Toledo, Ohio-based Owens Corning's Residential Roofing section. Following are their comments.

Asphalt shingles

Elk

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