The next labor shift

Understanding generational differences among Latinos is crucial to managing your workforce


The roofing industry has experienced a major labor shift during the past 25 years, moving from a primarily Anglo-Saxon and African-American workforce to a significant Latino workforce. (According to the Bureau of Labor Statistics [BLS], the term "Latino" "refers to persons who identified themselves in the enumeration process as being Spanish, Latino or Hispanic. Persons of Hispanic or Latino ethnicity may be of any race.")

This labor force shift requires managing communications, language, training, recruiting, cultural relevance changes and more. The companies who "get it" succeed. Those who don't continue to struggle with their abilities to recruit and retain viable labor forces.

And get ready for another major labor shift in the roofing industry. It's coming, and it's coming quickly.

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