Things change

Embracing the rapidly growing Latino work-force can offer outstanding opportunities to the roofing industry

We either learn to adjust to and manage change effectively, or change will make us obsolete. We may not like change. We may not want it. We may not agree with it. But we must learn to manage it.

We are seeing unprecedented cultural and demographic shifts in the U.S. and, as a result, the roofing industry. This is led by exploding Latino population growth.

Consider the following:

  • According to the Bureau of Labor Statistics (BLS), between 1990 and 2000, Latinos accounted for 36 percent of all new labor force growth. From 2000 to 2010, it increased to 54 percent, and in 2020, Latinos are projected to account for 74 percent of all new labor force growth in the U.S. (According to BLS, the term "Latino" "refers to persons who identified themselves in the enumeration process as being Spanish, Hispanic or Latino. Persons of Hispanic or Latino ethnicity may be of any race.")
  • According to the State of Latino Homeownership Report published by the National Association of Latino Real Estate Professionals, homeownership among Latinos grew 58 percent during 2000-12 as opposed to the rest of the U.S. population, which saw a 5 percent net increase.
  • In 2013, 37 percent of enrollees in the national Head Start Program were Latino. Of new enrollees in the program, more than 50 percent were Latino. This growth trend is expected to continue for many years.

Things change. Las cosas cambian.

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