Vogue marketing

Consumer trends are shaping the roofing industry


As a roofing contractor, your mind is packed with practical insights and solutions to counter the logistical challenges of weathering the elements. After all, being able to identify materials that will withstand an area's high winds or a sudden hailstorm is useful information for customers.

But to grow your business, there are many things to consider beyond knowing suitable materials for your particular area. Knowledge of what attracts customers and the trends that drive their purchasing decisions could be enough to propel your business toward previously overlooked clients.

Following are several burgeoning consumer trends that will help you grow your market and attract a wider range of homeowners and building owners.

Changes in the market

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