As the roofing industry continues its march toward creating and
installing energy-efficient and environmentally friendly roofing
products and roof systems, it's important to realize much of the
efforts are in response to increased demand from the building owner
and design communities.
For example, The American Institute of Architects (AIA),
Building Owners and Managers Association (BOMA) and National
Association of Home Builders (NAHB) have launched extensive
outreach programs centered on energy efficiency and environmental
issues. And these outreach programs directly can affect what
consumers and building owners demand from roofing products.
AIA is perhaps one of the more dedicated organizations to the
green movement. The group of more than 80,000 members has committed
itself so thoroughly to the green building movement that this
year's theme for its national convention, to be held next month in
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