As deer hunting season begins, people in my town are talking
about the best tactics for "bagging the big one." Friendly
arguments have begun regarding bullets versus bows and red flannel
versus fluorescent orange clothing. A few topics net no argument,
however. There is a desperate need to cull the herd. If you want to
land a 10-pointer, you'll have to get an early start and be ready
to change direction at any moment. And if you want to hit your
target, you'd better aim high.
Hunters aim high to accommodate the drop of a bullet's arcing
trajectory. In business, leaders aim high to anticipate possible
costs and compromises inherent in achieving goals. They do a lot of
planning and financial analysis, as well. They often hit their
targets by aiming high in reasonably optimistic ways.
But leaders often are reluctant to overstate their goals.
Fearful of appearing irrational at the outset and experiencing
failure at the end, they set themselves up for the safety of
gradual improvement, focusing not on what is possible but what is
probable. The result is predictable, not inspirational and
incremental, not ambitious.
So, how can you aim high for...
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