June 2008
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The importance of innovation | Environment Matters

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The importance of innovation

The roofing industry takes steps to become more environmentally responsive

by Craig Silvertooth
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You're as likely to hear the word "sustainable" around the office water cooler these days as you are to hear "timesheets" or "return on investment." Something has occurred in the business world: Companies are becoming attuned to the notion of sustainability.

Whether it is for public relations or because of concerns about energy management or supply chain reliability, businesses are paying attention to their effects on the environment. And with this new dynamic in mind, Professional Roofing and the Center for Environmental Innovation in Roofing introduce Environment Matters, a new bimonthly column focusing on how the roofing industry intersects with the environment and energy consumption.

The new column

The built environment represents a substantial share of global energy consumption and greenhouse gas emissions (GHGs). In the U.S., the built environment is responsible for an estimated 42 percent of total energy use, 71 percent of electricity consumption and 48...



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