I am a key manager for my firm, which performs roofing and sheet
metal work. We are active members of NRCA, and I am a regular reader of
This is really a matter of knowing your audience. Successful
business owners and managers aren't the kind of people who blindly
react to others' opinions. They analyze these things on their own,
deeply and intuitively, using many different sources to do so. I
think the article's introductory comments were somewhat
tongue-in-cheek. I acknowledge this, but I feel it will not ring
true with your general audience. We may well be in a recession, and
I think the advice that followed in the article was
sound—sound even if we aren't in a recession.
Daniel Kelly R.D.
Herbert & Sons...
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