The year 2010, much like 2009, has so far proved to be entirely
unpredictable for our industry. Weather slowed work during the
first couple of months but apparently created work for the
following two. Then, the industry felt like it nearly came to a
halt only to restart as summer began.
Ah, the joys of the U.S. roofing industry.
There are some lessons to be learned from this
unpredictability—and from a changing marketplace.
For example, old business models don't work anymore. Roofing
companies that simply relied on being low bidders in a new
construction market have had to reinvent themselves; look at
service, maintenance and reroofing markets; and, in some cases,
create a sales force where none...
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