What is your position within your company?
I am senior marketing applications specialist for BASF,
What is the most unusual roofing project you've
The most unusual project was installing a spray polyurethane foam
(SPF) and elastomeric coatings system on the Ford® Mustang
plant in Dearborn, Mich., during the late 1980s. The system was
installed over 1 million square feet of federal tile—clay
tile preformed into 2- by 4-foot panels laid over structural
framing—and metal and built-up roof systems.
Why did you become involved in the roofing industry?
I grew up in Mauston, Wis., and a couple of my friends were setting
up a business to install SPF in metal buildings. They needed
someone to help set up the business and sell jobs, so I helped them
start up Custofoam Corp., Mauston. We continued to grow the company
and began installing SPF in residential, cold storage, tank and
roof applications. We moved ahead cautiously and had a lot of help
from friends and family. We had our share of learning...