For the past several months, NRCA has been conducting small focus
groups with members and nonmembers alike. Often, what occurs during
these discussions is roofing contractors—regardless of their
NRCA membership status—are
unaware of all the association does to advance the roofing industry
on their behalf.
However, the media has been covering NRCA activities, and now that the
association is embarking on a full-fledged public relations
campaign, the exposure will only increase.
For example, between Nov. 4-8, there were 18 mentions about
NRCA or its members in various
media sources. Pieces included a USA Today mention of
NRCA's tireless efforts regarding
immigration reform; discussion in EHS Today, a magazine
focused on environmental safety and health, about NRCA's efforts to combat the Occupational
Safety and Health Administration's pending silica rule; and a
profile in the Wisconsin State Journal about NRCA board member Dave Tilsen, president
of Tilsen Roofing Co., Madison, Wis.
As part of NRCA's broader
communications and public relations plan, the association will
begin to heavily promote to homeowners and building owners the
benefits of working with professional NRCA member contractors and the good work
they do. To help us in this effort, I encourage you to let us know
about any charitable work you have performed...
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