Of all the armed forces in the United States, the Marine Corps
has been one of the most admired for its warfare skills,
particularly its combat philosophy, "maneuver warfare." In The
Marine Corps Way, two former Marines and a professor from the
University of Pennsylvania's The Wharton School, Philadelphia,
discuss how businesses can adopt leadership and strategic
techniques used by the Marines to improve their business
Maneuver warfare consists of using "speed, surprise and
concentrated force to exploit an opponent's weakness and enables
the Marines to achieve a maximum impact with limited resources."
The authors believe if a business adopts principles prized by the
Marines, it will be better able to compete. Those principles
The authors write: "The Marine Corps' approach to leadership
rests on the simple premise that motivating Marines to achieve a
desired result requires that the leader first exert the effort and
make the sacrifice that he is asking of his Marines. ... Feedback
is clear, constructive, candid and regular; guidance is specific,
thoughtful and individually tailored and intended to help the
recipient grow both personally...
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