When a company decides to create a website, it often just wants to get a website
up and running as fast as possible. However, a website is a reflection of your company
and its mission, and it should be taken seriously.
Following are some common mistakes from mashable.com and www.smallcompanybigimage.com
to avoid when you create your website:
- Navigation is poor. Users who are looking for specific information and have trouble
finding it on your website will get frustrated. Be sure your website navigation
is usable and accessible.
- There are no clear calls to action. Instead of having endless descriptive paragraphs,
lead the user to commit to an action with a call-to-action button that allows them
to buy a product, subscribe, etc.
- You haven't established a clear content hierarchy. Organize your content so users
can scan it quickly for relevant information.
- Your website is cluttered. Many small-business owners cram as much as they can onto
one page, which is confusing and looks unprofessional. Prioritize your content and
decide what is most important for the visitor.
- Your website is not up-to-date. Be sure to remove expired materials, fix broken
links, add news, etc., to keep your website active and current.
- You haven't identified your customers' biggest problems. Your website needs to highlight
your customers' priorities.
- You don't use your customers' language on your website. Be sure you are familiar
with the terms and words they use daily.
- You're not aware of your competition. You should check out your competitors' websites
to see what they are doing right and wrong.
Customers often will form a first impression about your company from your website.
Be sure your website makes a good first impression.