Recently, a friend said to me: "You work in a shadowy business."
"What do you mean?" I asked.
He explained the roofing industry is "filled" with shadowy characters. Some in the form of workers and others in the way they operate their businesses. I began to wonder whether he had been hurt at some point during a construction project. Ultimately, I got him to admit that was the case.
Regrettably, his one bad experience led him to believe something about all of us that isn't true. He had a single poor experience and then projected that experience on the entire industry. It's easy to do, and I suppose many of us are guilty of doing the same thing if we are honest with ourselves. So how do we get out of the shadows?