Michelle Lane

WHAT IS YOUR POSITION WITHIN YOUR COMPANY? I am vice president of marketing and communications for the building envelope division at Holcim (formerly Firestone Building Products), Nashville, Tenn.

WHY DID YOU BECOME INVOLVED IN THE ROOFING INDUSTRY? I had been working in marketing for more than 15 years in a variety of roles, most recently in leadership. An opportunity opened to lead a larger team outside of the tire business, and I was intrigued. I spoke to several people regarding the opportunity and the down-to-earth, relationship-driven roofing industry. Immediately, I knew it was a place my skills and personality would fit. Plus, I come from a family with a construction background.

WHAT IS YOUR ROOFING INDUSTRY INVOLVEMENT? I have been active in NRCA committees since 2018, serving on the committees for career and technical education, diversity and inclusion, government relations and membership. I also serve on the Roofing Alliance’s board of directors. Both organizations do such great work, and I really enjoy working with the talented, spirited people.

WHAT SONG ARE YOU LISTENING TO OVER AND OVER? I can always listen to Prince’s “Purple Rain.”

PEOPLE WOULD BE SURPRISED TO KNOW ... I am an avid golfer! I love to play when I have time, and I especially enjoy a round of golf with my dog, Tito, in the evening to wind down the day.

WHAT WAS YOUR FIRST JOB? I cleaned the office for my dad in the family business and then worked as a server at Pizza Hut for several years when I was in high school and college.

WHAT QUALITY DO YOU MOST ADMIRE IN A PERSON? Integrity—sticking to your principles will guide you in any situation.

IF YOU COULD TRAVEL ANYWHERE IN THE WORLD, WHERE WOULD YOU GO? WHY? I’ve always wanted to go to Fiji and stay in an overwater bungalow. The island looks beautiful and relaxing, and there is something about swimming and snorkeling outside your bedroom that sounds purely delightful.

WHAT ARE YOUR FAVORITE STRESS RELIEVERS? Long walks and exercise in general

WHAT DO YOU CONSIDER A WASTE OF TIME? Rehashing a decision that already has been discussed thoroughly. Time is better spent on superior execution and review.

WHAT'S THE MOST EXCITING/ADVENTUROUS THING YOU'VE EVER DONE? I went hang gliding in Rio. It’s the scariest thing I’ve ever done, and I’m not sure I would do it again!


WHAT ARE YOUR FAVORITE FOODS? I love all different types of food but especially Asian food. Sushi and Thai are my favorites.

MY FAVORITE PART ABOUT WORKING IN THE ROOFING INDUSTRY IS ... The people. There is so much pride, dedication and authenticity in this business that make it really special.

BIG CITY OR SMALL TOWN? Both—I love the conveniences of the city, but I am originally from Iowa and feel grounded and at home in the country.

WHAT DO YOU CONSIDER YOUR MOST REWARDING EXPERIENCE? I always feel rewarded when I see someone succeed, such as a promotion or overcoming a fear. Playing a role in helping a person be successful and achieve his or her goals is an amazing feeling.


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