Major weather disasters are occurring more frequently in the U.S., often leaving behind destruction and lost lives. These storms have presented construction challenges never experienced by the industry. By focusing on cost-effective mitigation features and advanced planning to build more resilient structures, the construction industry can help prevent some of the storm destruction.
Many companies connect with potential customers and employees through social media. To fully benefit from these interactions, first you must understand the Latino culture is high context—Latinos receive their greatest sense of identity from group activities and relationships. By focusing your social media strategy on community engagement, employee recognition and staff development, social media may be the biggest return on investment you’ll ever experience with Latinos.
When Leader Dogs for the Blind, Rochester Hills, Mich., needed to build a new training facility, Wm. Molnar Roofing Co. Inc., Riverview, Mich., was selected to install metal and TPO membrane roof systems. Despite receiving the wrong roofing material and the structural steel being 2 inches off square, Wm. Molnar Roofing overcame challenges and the Canine Development Center was completed on time.
Roofing contractors can accomplish their sales and marketing goals on a modest budget by evaluating and creatively using existing resources. Technology, networking groups and associations, vendor support, continuing education, and your existing marketing budget and people should all be examined as resources that can help you achieve success.
For 20 years, The Roofing Industry Alliance for Progress has served as an effective and influential organization dedicated to shaping and advancing the future of the roofing industry. Most recently, the Alliance granted scholarships to several college students; supported NRCA's development of a national worker training program; and approved funding for philanthropic programs and events.
The December issue features a look at the importance of building more resilient structures; tips for connecting with your Latino customers and workforce through social media; Wm. Molnar Roofing's installation of two roof systems on Michigan-based Leader Dogs for the Blind's new training facility; how to accomplish sales and marketing goals on a modest budget; and a reflection on the Alliance's 20 years of service to the industry.
This section provides additional editorial and images as a supplement to Professional Roofing articles and is available only online.
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