Lead generation is about more than attracting new customers--customers also must be sustained. Effective lead generation results from a combination of activities company leaders and employees must do every day to promote brand awareness and cultivate customer relationships. Doing so creates satisfied customers who are more likely to generate referrals to potential customers.
The Occupational Safety and Health Administration's new worker exposure to silica rule likely will not have the intended effect within the roofing industry.
The increasing use of independent contractors signals a potentially harmful return to former work arrangements.
Care must be taken when specifying asphalt shingles for wind resistance.
The Department of Labor has issued a new rule expanding employers' disclosure requirements under federal labor laws.
