Articles

  • Focus

    • December 2016

    A heartfelt goodbye and reflection on NRCA's CEO Bill Good's leadership of the association.

  • Tech Today

    • December 2016

    You should be aware some roofing underlayment products may not be code-compliant.

  • Capitol Hill

    • December 2016

    NRCA's Washington, D.C., office helps ensure NRCA members will not be affected by proposed tax regulations.

  • Toward resiliency

    • December 2016

    Major weather disasters are occurring more frequently in the U.S., often leaving behind destruction and lost lives. These storms have presented construction challenges never experienced by the industry. By focusing on cost-effective mitigation features and advanced planning to build more resilient structures, the construction industry can help prevent some of the storm destruction.

  • Leveraging social media

    • December 2016

    Many companies connect with potential customers and employees through social media. To fully benefit from these interactions, first you must understand the Latino culture is high context—Latinos receive their greatest sense of identity from group activities and relationships. By focusing your social media strategy on community engagement, employee recognition and staff development, social media may be the biggest return on investment you’ll ever experience with Latinos.

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