Articles

  • A lasting impression

    • June 2016

    The number and severity of hailstorms in the U.S. have increased significantly during the past decade, according to the National Oceanic and Atmospheric Administration. As a result, roofing manufacturer GAF, Parsippany, N.J., conducted ice ball tests to determine the impact resistance of TPO membranes. The tests reveal hail damage may extend below the membrane, indicating an entire roof system must be carefully selected for maximum hail resistance.

  • Roofing with ingenuity

    • June 2016

    When Avita Health System decided to transform a three-story building in Mansfield, Ohio, into a new medical facility, it turned to Alumni Roofing Co., Lexington, Ohio, to develop a plan for the building's iconic tower. After Avita Health System selected a design, Alumni Roofing installed a TPO roof system on the tower that features the Avita logo on four of the tower’s eight sides.

  • What's killing Latino workers?

    • June 2016

    Latino workers suffer on-the-job fatalities more frequently than other ethnic groups. Lack of communication, machismo, disregard for rules and incongruence often affect Latinos, leading to falls and electrocutions that injure and kill workers. Roofing contractors must find ways to overcome these causes to better protect their workers.

  • Locking in leads

    • June 2016

    Lead generation is about more than attracting new customers--customers also must be sustained. Effective lead generation results from a combination of activities company leaders and employees must do every day to promote brand awareness and cultivate customer relationships. Doing so creates satisfied customers who are more likely to generate referrals to potential customers.

  • As I was saying …

    • June 2016

    The Occupational Safety and Health Administration's new worker exposure to silica rule likely will not have the intended effect within the roofing industry.

  • Focus

    • May 2016

    The increasing use of independent contractors signals a potentially harmful return to former work arrangements.

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