Articles

  • It's a matter of trust

    • Feb. 2017

    Achieving your customer's trust is important. When you interact with a customer, he or she will decide whether you are trustworthy based on your nonverbal cues, likability, level of interest, enthusiasm, caring and transparency, as well as the ability to listen, instill confidence, problem-solve and exceed expectations. Developing these trust-building skills may help you close more sales.

  • As I was saying …

    • Feb. 2017

    NRCA's staff is composed of men and women who work on your behalf every day to advance the roofing industry.

  • Focus

    • Jan. 2017

    NRCA's continuing education programs can help you develop yourself and your company.

  • Tech Today

    • Jan. 2017

    Use of the term "fully adhered" can create unrealistic expectations within the roofing industry.

  • Capitol Hill

    • Jan. 2017

    The outcomes of the recent presidential and congressional elections likely will provide relief for roofing contractors.

;