When building owners contact roofing contractors for services, oftentimes they are most concerned with selecting shingle colors or calculating the costs for their new roofs. However, educating these customers about the value and benefits of branded roof systems can boost your overall customer satisfaction and company sales.
The population of Austin, Texas, is rapidly growing, and several high-rise residential buildings have been erected to accommodate city dwellers. One such building, SkyHouse® Austin, posed unique challenges as Chamberlin Roofing & Waterproofing, Austin, installed multiple roof systems on the structure. With a 24-story drop to the ground and no parapet walls or scaffolding, workers carefully installed new TPO and barrel-shaped standing-seam aluminum roof systems.
Roofing contractors may experience jobs where building owners withhold payments based on claims the roofing contractor is liable for delay damages because work was not completed per the construction schedule. Becoming more familiar with basic construction law principles applicable to delays, including the differences between excusable and nonexcusable delays, may help roofing contractors dispute such claims.
Traditional marketing techniques no longer may be sufficient to compete with tech-savvy competitors. By evaluating the effectiveness of your company’s current marketing efforts, sales team and lead-handling and determining your target audience, you can identify and integrate marketing techniques that may positively affect your closing rates.
Effective leaders possess the ability to connect with their employees in a culturally relevant, meaningful way. Company owners who make an effort to learn about their employees' cultures are taking the first step toward cultural mastery. Cultural leadership expert Ricardo González explains the other five stages owners can work through to benefit their company's workforces.
Roofing professionals can leave a legacy by supporting The Roofing Industry Alliance for Progress.
