Close-up

Advanced Roofing Inc., Fort Lauderdale, Fla., captured the spirit of holiday celebrations with a pink Cadillac boat in the 50th Annual Winterfest Boat Parade in December 2021.

Described by local news station WSVN as a “legendary boat entrant,” Advanced Roofing’s boat won awards, including Best in Show, and was featured on the front page of the South Florida SunSentinel newspaper. The 54-foot boat was decorated by Advanced Roofing employees and their families and seen by more than 1 million parade attendees.

“This is another way to give back to our community,” says Advanced Roofing CEO Rob Kornahrens, who dressed as Elvis while his wife, Maureen, dressed as Marilyn Monroe. “This was a big year as we came off the COVID-19 pandemic and wanted to provide cheer for our employees, clients and everyone in the region watching on television.”

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