Contents

DECEMBER 2016
VOL. 46 ISSUE 12

COLUMNS

Focus

A heartfelt goodbye and reflection on NRCA's CEO Bill Good's leadership of the association.

Tech Today

You should be aware some roofing underlayment products may not be code-compliant.

Capitol Hill

NRCA's Washington, D.C., office helps ensure NRCA members will not be affected by proposed tax regulations.

As I was saying …

NRCA's CEO says goodbye after 41 years of service.

DEPARTMENTS

FEATURES

As extreme weather events increase in frequency, the construction industry should focus on building more resilient structures.

Toward resiliency - The construction industry should focus on building more resilient structures to withstand natural disasters

Companies can use social media to engage with the Latino community and build brand loyalty.

Leveraging social media - Using social media can help you reach Latinos

Wm. Molnar Roofing Co. Inc., Riverview, Mich., installs new roof systems for Michigan-based organization Leader Dogs for the Blind.

Four-legged roofing - Wm. Molnar Roofing installs new roof systems for Leader Dogs for the Blind

You can accomplish your marketing goals on budget by creatively using available resources.

Creative marketing - Accomplishing marketing goals on a modest budget is possible

The Roofing Industry Alliance for Progress celebrates 20 years of elevating the roofing industry.

A strong alliance - The Roofing Industry Alliance for Progress celebrates 20 years of elevating the roofing industry